Motive: ''Beer"
Copy: Where ads get more attention.
Copy: Where ads get more attention.
Motive: ''Burger"
Copy: Where ads get more attention.
Copy: Where ads get more attention.
Motive: ''Cleaner"
Copy: Where ads get more attention.
Copy: Where ads get more attention.
Motive: ''Toothpaste"
Copy: Where ads get more attention.
Copy: Where ads get more attention.
Motive: ''Banane"
Copy: Where ads get more attention.
Copy: Where ads get more attention.
Brief Explanation
ZMG is the German Newspaper Marketing Association. The campaign had to show that in this traditional media, ads get more attention. The campaign had to appeal to potential clients and advertisers – from local to national level – to spend their advertising money on newspaper ads.
Describe the brief from the client
To demonstrate the power of advertising in newspapers in a time where potential clients and advertisers are more and more spending their money on other media.
Design Process
We wanted to demonstrate that ads get more attention in the newspapers. That’s why we used powerful news photography and combined it with simple products that are being advertised in the newspapers every day. The news and the ad meet each other in one single image and the ad gets all the attention.
Results
The campaign is stiring up a lot of conversation in the target market: media buyers, advertisers and potential clients are realising that ads in newspapers are still powerful and effective.
